It’s Time to Stop and Smell the Flowers

Smell is one of five Human Sense Organs that gives us ability to enjoy different fragrances around us. Smell is more sophisticated than any other sense as scent receptors in the nose connect directly to the section of the brain responsible for memory and emotion. So powerful, in fact, the nose is believed to affect 75% of our daily emotions.

Fragrances can have a beneficial effect on irritation, stress, depression, apathy, and can further enhance the positive factors like happiness, sensuality, relaxation, and stimulation.

Fragrance Flowers

When you think about flowers, scent is one of the first things that come to your mind, isn’t it? Flowers and scent as best friends always come together.  Nowadays, unfortunately, not all flowers have fragrance. Many of the modern day flowers have lost their scent at the expense of being disease resistant, larger buds, longer stems and vase life. The benefit of genetic flowers are having thousands new varieties with all imaginable colors and shapes.

Spring is one of the seasons that fruitful with truly fragrant flowers that still resist all the genetic modifications and have sweet, flowery, citrus, rich and exotics smells.  The following 10 flowers represent the most delightfully fragrant flowers:
Scent flowersScent your store

Retailers are seeing positive results in their bottom line with customers lingering longer in retail stores that have implemented scent branding.

Scent branding is more than just diffusing a pleasant fragrance in a space. It is the art of taking a company’s brand identity, marketing messages, target audience and matching these with a fragrance that amplifies these branding aspects.

The results are in, happier customers that remember your brand and linger longer. The right scent can subtly prompt consumers to spend more time in retail environments or can be an effective means of drawing people into your store.

Diffusing an exclusive fragrance at your premises can amplify your brand identity, create the perfect ambiance for your clients, employees and guests, and differentiate your business from your competitors.

   Scenting benefits

Brand recognition

Research confirms scenting the surrounding area improves brand memory and leads to customer loyalty.

Browsing longer

Floral and citrus scents have a positive affect on browsing longer and spending more.

Memorable experience

Research confirms that we are 100 times more likely to remember something we smell than something we see, hear or touch.

Fragrance fact: Experiments in a fashion store revealed that sales doubled when ‘feminine scents’ such as vanilla were sprayed in the women’s clothing sections.

The flower shop is the place where the beauty of the flowers shining on the fame pedestal.

Consider to use the following scents in non fragrance flower seasons:

  • Vanilla Lace
  • Chocolate Orange
  • Fresh Grass
  • Lavender Linen
  • Oriental Blossom
  • Rainforest
  • Cherry Blossom
  • Fig Essence

You can change the scent in your store seasonally: Chocolate and Orange in winter, Cherry Blossom in early spring or scent of Fresh grass in the hot summer.

Ethylene Gas, Flower Bulbs & Cut Flowers

Ethylene gas is a pollutant generated naturally by all vegetation, especially that which is cut and/or decaying, ripening fruit and vegetables, and some senescing flowers. Ethylene reduces the longevity of some flowers and foliage by causing rapid wilting of petals (e.g. carnations), shedding or shattering of petals (e.g. snapdragons, delphiniums), or other changes to petal tissues, such as loss or change of color (e.g. orchids). Therefore, flowers which are sensitive to ethylene should not be held in the same cool store as ethylene-producing fruit, vegetables or foliage, or be exposed to exhaust fumes.

Low temperatures can reduce both the rate of ethylene production and the sensitivity of flowers to it. For instance, carnations stored at 0°C would need to be exposed to higher ethylene concentrations for a longer duration before petal in-rolling resulted, whereas a shorter exposure and/or a lower concentration of ethylene at 30°C may be sufficient to cause damage.

• When storing flower bulbs in an enclosed space ethylene gas released by apples and other fruits can build up in an enclosed space such as a refrigerator, and cause the embryonic flowers inside the bulbs to abort or not fully form (each bulb contains a fully formed flower inside, ready to emerge and bloom). People often store bulbs in refrigerators prior to planting.
• When forcing flower bulbs as above, bulbs stored in enclosed spaces can suffer from ethylene exposure.
• When storing or displaying cut flowers, certain bulb flowers and other flowers can suffer shortened vase life or incomplete development of their immature flower buds when exposed to ethylene gas.

 What ethylene exposure can do to flowers/bulbs:
– cause partial or incomplete flower termination
– stall growth of the plant
– cause growth flaws such as excessive leafiness, stimulated growth of daughter bulbs
– shorten lifespan of cut flowers
– inhibit development of immature (unopened) flower buds

Ranking the sensitivity of various cut flowers to ethylene gas:
– not very sensitive: Tulips, Daffodils
– moderately sensitive: Lilies, Freesias, Agapanthus, Alstromeria, Anemone, Dahlia, Eremurus, Gladiolus, Dutch Iris, Nerine
– especially sensitive: Carnations (most sensitive of all)


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